© copyright TaTaReef inc. 2010, photography: Elizabeth Waugh


"Tatareef" is an ancient Yemenite jeweler's term which refers to a repeating element in a piece of jewelry.

Coming from a long line of Yemenite silversmiths, designer Sharon Chandally draws her artistic vision from the imaginative and patient nature of the old Yemenite jewelers. As a child, Sharon watched her grandfather create silver objects and incorporate different treasures into his work. Today she is inspired by the ingenuity in which he used the simplest of materials, and by  the lifelong passion he had for his art.

A New York City native, Sharon has observed the culture of self-adornment in countries like New Zealand, India, Ghana, Benin and Japan. She studied Industrial Design and later apprenticed in three different countries, eventually going on to train with her great uncles who taught her their ancient forms of manual crafting.

Sharon continues to evolve and expand her methods of working metal while creating many of her own techniques. Her jewelry is carefully engineered yet possesses a uniquely natural and organic feel, creating the special balance that is the trademark of TaTaReef.

info@tatareef.com
ph: 917.470.9432   fax: 718.228.4967